TikTok (not surprisingly) also has the youngest user base. In the gender category, TikTok has the largest gap between male and female users, with women accounting for 56% of active users and men accounting for 44%. For example, is your audience made up more of men than women? Younger people vs. To learn which platform may be best for your brand, it’s helpful to know which platform has the audience that most closely matches your own. That is a testament to the addictive nature of short-form video combined with TikTok’s sophisticated algorithm. Although Instagram has a half-billion more active users, TikTok scrollers are spending almost eight extra hours on the platform each month. YouTube is #1, but Instagram and TikTok have swapped places as second and third runner up. These numbers are a little surprising as well. In other words, we know how many active users each platform has, but just how active is each user every month? Not just by a little either – by over one billion! Here are TikTok, Instagram, and YouTube’s monthly active users broken down for you:Īnother important statistic to know is just how much time each of those users is spending on each platform. This brings us to the next question, how many people will be using TikTok, Instagram, and YouTube, and how much time will they spend on each platform? Monthly Active UsersĪlthough it may seem like TikTok is taking over the social media scene, YouTube still dominates both TikTok and Instagram in its number of monthly active users. Many of those hours will undoubtedly be spent scrolling social media. Looking forward, forecasts state that 12.5 trillion hours are expected to be spent surfing the net this year. So much so that internet usage reached crazy new heights in 2021. However, these regions are dwindling as our 21st-century digital way of life continues to creep faster and faster into these rural and impoverished areas of the globe. Internet Usage in 2022įor most of us, it’s hard to picture what life would be like without access to the internet, but internet-free regions still exist. In this infographic, we’ll be drilling down on some of the most important stats for the three main video-centric social media platforms – TikTok, Instagram, and YouTube – so you know the best way to move forward with your video content creation. If you’re wondering where you should concentrate your video marketing efforts, look no further. Youtube also outranked Facebook as the #1 platform consumers think is increasing in popularity.Any marketer worth their salt knows that creating video content is an important part of a brand’s marketing strategy, but knowing where to spend your effort and budget can be daunting. According to consumers, YouTube is also the top purchase driver on social media. Though both Facebook and Instagram continue to grow in popularity, YouTube has become the go-to platform for consumers looking to discover and research products. 73% of marketers landed a new client from Instagram Stories.79% of marketers said they reached a new customer on Instagram.64% of marketers said a video ad on Facebook led to a new client. Here’s what marketers had to say about platforms that drive purchase: In terms of social platforms that help brands get results, Facebook, YouTube, and Instagram continue to forge ahead.
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